PPC Marketing

Pay Per Click advertising can generate traffic right away and it is very fast, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account. If you have a short-term campaign for a new product, service or special issue, pay per click can be a great way to generate buzz. It is an effective marketing medium that tackle the power of search to deliver instant and measurable results. While it is easy to get started, a lot of effort is required to maintain a campaign at an optimum level. PPC advertising can cost a fortune. It’s easy to get caught up in a bidding war over a particular keyword and end up spending far more than your potential return. Setting bids low initially can result in ads being displayed in low positions where they attract a low CTR. Real time reporting allows you to quickly identify what works and what doesn't. It is also not enough to just rely on the reporting by the search engines. You have to re-establish the impression and click through data with the resulting traffic on your website landing pages.

Published on Categories Marketing & Strategy, SEO & SEMTags , , , ,

About Sudhilal KK

Sudhilal plays a key role in Strategy, Planning, Project Delivery and Business Development for NetiApps. He works closely with the customers to offer custom built solutions and he is responsible for planning and execution of projects, budgeting, client relationship, alliances, business development and implementation of comprehensive marketing plans for the firm. Sudhilal is an accomplished relationship builder with a strong commitment to helping clients succeed, and developed many new relationships with clients in a variety of industries. He has brought to the table an experience of working with various developments and he has hands on experience in various areas:Software Engineering, Application Development, Business Analysis, Cost Estimation and Pre-Sales. Sudhilal enjoys expanding his own perspective and has done his Master of Science in Information Technology.

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