A mobile app is a software application designed to run on mobile devices such as smartphones and tablet computers. Most such devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps. Some pre-installed apps can be removed by an ordinary uninstall process, thus leaving more storage space for desired ones. Where the software does not allow this, some devices can be rooted to eliminate the undesired apps.
With the launch of smart phones and mobile devices, most of the Internet browsing is done through these devices. Mobile Devices are handy and available to the user all the time. With the continuous evolution of mobile devices, the habits of the users have changed as well. This has opened up new opportunities to engage users into taking action as desired. Mobile Apps are evolving in ways which please the client and make them coming back for more.
Usage of mobile apps has become increasingly prevalent across mobile phone users. A May 2012 comScore study reported that during the previous quarter, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8% respectively. Researchers found that usage of mobile apps strongly correlates with user context and depends on user's location and time of the day. Mobile apps are playing an ever increasing role within healthcare and when designed and integrated correctly can yield many benefits.
In case you are still not sure why anyone would want to build their own mobile platform, here are the benefits of going down this path sooner rather than later.
- Be Visible to Customers at All Times
As the online world is shifting more and more towards mobile, if your business website is not responsive to mobile access then you are more likely to fall behind. Additionally, if your business has a mobile presence, but it fails to provide a seamless browsing experience, then you not only run a huge risk of losing sales but your brand credibility is damaged as well.
- Build Brand and Recognition
A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:
Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
Mobile Applications are exclusively designed for smart phones and mobile devices. Mobile applications are located directly on mobile screens. That makes your business features directly available to the user.
A well developed app can improve your business presence in the mobile world. It increases your brand recognition. The major percentage of mobile users occurs in app usage. Hence, your business stays closer to your users through your app. This proximity results into increased sales revenue. Even if your app is not related to generating sales, a mobile app can create better awareness for your business brand.
NetiApps, a professional Mobile Application development company, was created in 2006 with the primary purpose of providing worldwide customers with valuable, relevant, functional, and reliable online services and products. It was conceptualized and formed by a group of industry professionals who possess hands-on expertise in technological and organizational development.