Mobile Web or an Mobile App ? Confused

With the launch of smart phones and mobile devices, most of the Internet browsing is done through these devices. Mobile Devices are handy and available to the user all the time. With the continuous evolution of mobile devices, the habits of the users have changed as well.

Mobile Web (Website)

The mobile Web refers to the use of browser-based Internet services from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network.

A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet. The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface.

Like any website, mobile websites can display text content, data, images and video. They can also access mobile-specific features such as click-to-call  or location-based mapping.

Mobile App (Application)

A mobile app is a software application designed to run on mobile devices such as smartphones and tablet computers. Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.

Which is Better – an App or a Mobile Website?

When it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals. If you are developing an eCommerce website an app is probably going to be your best option.

But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.

Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.

Feel free to contact us for additional information, or to discuss whether an app or a mobile website might be the right fit for your organization's needs.

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