As long as there is a thirst for new experiences, travel will remain as one of the universally recognized industries. Businesses in this industry bank on their ability to provide a seamless interaction to their consumers.
Consumers now have limited time which makes them want to be absolutely thorough in their travel plans before they embark on it. This has resulted in businesses having to create an entire experience for the consumer before they even leave their houses. ‘How real can you get?’ is the question here.
Here’s the problem
A simple travel service involves putting into motion a bigger machine starting from the means to travel to the method of payment for bookings and Customer support throughout the journey. Some of the major points that businesses will have to take into account are:
- Transparency - consumers cannot leave anything to chance - they want to know how, with whom, and where they’re going, sometimes to the extent of what their meals could be.
- Specialized bookings - offers and deals and exclusive preference can become primary motivators for consumers appealing to consumers of economic classes at both end of the scale.
- Online everything - no one has the luxury of time for manual interactions so striving to provide everything online is the way forward
- Influencing convincingly - there are numerous competitors in the travel industry and the more personalized you can get the better chances are that you stand out in the market.
How your business can pull it off
Make best friends with technology and you’ll already be half way there. Technological advancements today will enable you to provide an entire experience to your consumers at the click of a button.
- Website development: This is your biggest asset; make the most of it with features that will entice your consumers to opt for your services.
- User Interface: Choose the right setting for your website so that your consumers know you and hence can trust you. Look and feel of your website can definitely set the right expectations from your consumers.
- Billing and booking: Of all the features on you website, ensure your booking feature is flexible in functionality.
- Make it personal: Predict what they would require and make navigating between pages seamless.
- Stage the experience: Develop a website that can support virtual reality or 360ºimagery for a more convincing display
- Mobile Application Development: Accessibility on the go offers the best form of convenience to consumers so make sure your mobile application is more impressive than your website. With access to people’s hand-held devices, you can go ahead and set reminders, send direct messages and so on for a more customised experience.
- Try a hosted environment: Since travel websites need access too many external platforms and sites, explore cloud computing so that you can avoid system malfunctioning and concentrate more on adding consumer-oriented features instead.
- CRM: Why just stop at tending to a consumer who’s interested? Why not create demand for your services through customer communication? Employ a dynamic CRM system to drive sales.
Emails & SMSes: These owned media channels cannot only be used to send details about bookings and invoices, but to communicate to the consumer directly. With a CRM system, measure their interactions with you to personalise your offerings to them.
Content Marketing: CRM systems can help you measure the impact of the content you’re putting out - very useful for consumer behaviour analysis.
The possibilities of technology integrations in travel businesses are endless. It all boils down to how far you’re willing to take your business in order to make your mark.